Mobile-friendly Responsive Designs
Once upon a time, when a person wanted to find a creative professional they checked the yellow pages and, if they were truly “in the know,” they checked professional directories usually available at one’s local library. Today, the first place people check is, of course, the Internet via their computers. But searches conducted on mobile devices such as tablets and smart phones are growing fast and are expected to soon surpass searches on desktop and laptop computers. The result are websites that are designed to look great on any size screen and/or separate mobile websites. A website created by Exhibit Domain is guaranteed to look just as good on a laptop as on a tablet. What’s more, we also offer the option of an independent mobile website designed to provide all your pertinent information on the screen of the average smart phone.
Search Engine Optimized
Search Engine Optimization or SEO is a tactic that helps a website earn higher placement in lists of search results on search engines such as Google, Bing or Ask.com. Maximizing website traffic is the goal of every site and sites designed by Exhibit Domain are no exception. Creating an SEO-friendly site is probably the only way to attain high rankings among the search engines. To that end, every one of our sites employs key words and phrases guaranteed to be recognized by the various search engines and help you achieve increased traffic and improved revenue.
There’s a simple truth about websites: If a site isn’t “user-friendly,” people won’t use it and they definitely won’t refer it to others. Statistics suggest that the average person will spend only eight seconds on a website before they depart for a friendlier, easier to use site. The term user-friendly encompasses a range of elements including being pleasing to the eye, providing easy to understand text, ease of navigation, reduced load times, and clearly displayed options that match consumer’s needs. Another key focus in every Exhibit Domain designed website is that your work should be the star of the site, not the site itself.
Safe and secure
The security of your website is one of our primary concerns. At Exhibit Domain, we have a keen understanding of what security threats are out there and we take every step possible to ensure that your site isn’t vulnerable to malicious hackers. While we never forget that we build websites to provide content, we’re careful about what content we offer and your Exhibit Domain project manager will advise you as much. For instance, the About Us or Meet Our Team sections will provide enough information about you and your employees to put together a fairly accurate profile ripe for identity theft. Additionally, content management systems and shopping carts are notorious for divulging software version numbers and other tidbits of information that hackers find useful. At Exhibit Domain, it’s standard practice to test our sites to make sure they’re not displaying key information about the operating system or Web server.
Integrated traffic statistics
At Exhibit Domain, we install Google Analytics as part of every website package. Google Analytics is a website tracking software that allows website owners to view and analyze the traffic on their website. Google Analytics enables you to see things like:
- Number of unique visitors
- Number of page views
- Where visitors are coming from (referrers, search engines, blogs, etc.)
- If they came from a search engine, which keywords they used to find your site
- How long visitors stay on your site (bounce rate)
- Most popular entry/exit pages of your site
- Most viewed page(s) of your site
- Whether the visitor is on a mobile device or not
- Visitor’s operating system
- Visitor’s screen size (resolution)
- Visitor’s geographic location, etc.
- Whether the visitor converted into a sale/lead/sign up or not (goal funneling)
- How the website is ranking for certain keywords when someone is searching Google
With this statistical knowledge you can change and adjust your site to be more effective.